We saw plenty of UltraHD "4K" TVs at CES—that is, TVs with a vertical resolution of 2160 pixels and a horizontal resolution that varies a bit depending on manufacturer or format—but they all had one thing in common: a price tag about equivalent with a mid-size car. This isn't totally without precedent, as when plasma TVs were first entering the consumer space 15-ish years ago they too were priced ludicrously high. However, according to CNET, Sony announced this morning much lower pricing on two LED-powered Ultra HD TVs: $4,999 for its 55-inch XBR-55X900A model, and $6,999 for its 65-inch XBR-65X900A model.
The TVs will be available to order starting on April 21, but they are actually on display now at Sony stores in cities across the country, including New York, Las Vegas, Houston, and several places in California. According to Sony Electronics Home Division Vice President Mike Lucas, the TVs will be delivered to customers "just before the summer."
The general consensus among the Ars staff at CES was that while Ultra HD TVs certainly looked nice—especially the ones shown off in closed booths with carefully controlled lighting and viewing distances and content—they weren't jaw-droppingly overwhelming. The jump from standard-definition to HD content was very noticeable, but the jump from 1080p to 2160p doesn't appear to carry nearly the same visual wallop.
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via http://arstechnica.com/gadgets/2013/04/sonys-4k-ultrahd-tvs-plummet-in-price-but-content-still-scarce/
