Infomercials are notoriously tough to take seriously. Anyone with minor computer familiarity can sniff out the "MALWARE IS COMING NOW" 3am appeals. And even though something like the Slap Chop works, its autotune remix tends to be more famous than the actual product.
The newest infomercial to go viral, however, appears to have a surprising level of credibility. Take a look at Ultra Ever Dry, a "revolutionary super hydrophobic coating that repels water and refined oils using nanotechnology." The demonstration video is nearing 500,000 views in a little more than two weeks, and it already received attention from The Daily Mail, i09, and NPR (where it was written up by Radiolab's Robert Krulwich no less).
As any fan of the old PitchMen series knows, a good infomercial relies heavily on a wow-inspiring demo. Ultra Ever Dry is no different, with a series of coated vs. uncoated demos showing everything from concrete to oils unable to penetrate a layer of Ultra Ever Dry. Below, you can see some before-and-after screen grabs of gardening gloves with mud or a side-by-side of a funnel and paint (Another favorite: a piece of glass is framed with a perimeter coating of the substance and beads of green test liquid flow quickly to the center.)
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